Shoppers at Bullring turned out in full force to take advantage of discounts of up to 70% at the Birmingham shopping centre, which houses more than 160 stores. With Boxing Day marking the start of the traditional sales for many retailers, bargain hunting at the local shopping centre is an annual ritual for many shoppers throughout the UK. This year, over 210,000 shoppers are expected to descend on Bullring in search of reduced-rate electronics, fashion and homewares, and a further 185,000 expected today.
The most extreme bargain hunters began queuing from9:50pm on Christmas Day night to be the first in line for discounts at Next and 4:25am this morning for Selfridges much sought after sale.
Key Boxing Day stats from Bullring:
- There were over 1,500 people in the queue for Next alone
- The first item to sell in Selfridges was a full priced Alexander McQueen bracelet,
- The first sale item was a Mulberry handbag at 50% off
- There are queues outside of many centre stores including: Next, Selfridges, Zara, Zara Mens, Debenhams and River Island.
Michaela Moore, General Manager at Bullring added, "Boxing Day is always one of our busiest days of the year and we were delighted to welcome over 210,000 shoppers hoping to bag a bargain on the official start of the post-Christmas sales with queues from 9:50pm last night outside of Next and 4:25am outside of Selfridges this morning. There are some fantastic offers available and no doubt the shoppers of Birmingham indulging in some retail therapy will be picking up some brilliant bargains here at Bullringtoday."