Safebettingsites.com social media analysis concludes that the International Cricket Committee (ICC) had the largest Instagram following for a sports federation as of January 2022. The site has provided data showing that the ICC had 21.3 million Instagram followers. That’s over ten times more than the second-placed IF.
According to Safebettingsites’ Edith Reads; “The ICC owes its enviable Instagram following to the youth appeal and high engagement that the app affords. In addition, its Instagram Stories have been a hit with the fans as they’re an exciting way of sharing behind-the-scenes material.”
As indicated early on, the ICC leads the second-placed IF, VolleyBall World, by a country and a mile. Its 21 million followers were 11 times that of the latter. World Athletics came in third with 1.83 million followers, while FIBA had 1.7 million. World Rugby Federation rounds up the top five after registering 1.69M followers.
Safebettingsites revealed that Meta, Facebook(FB), and Instagram remain the go-to platforms for most sports federations. Facebook, however, is the most preferred of the two. It had a following of nearly 64 million, while Instagrams’s stood at roughly 30 million. Despite losing out to FB in the popularity contest, Instagram recorded the best engagement levels. That was buoyed by the application’s stories feature.
On its part, Twitter remains the indisputable platform for disseminating news items. All leading IFs have a visible presence on the app. Moreover, they collectively serve an audience of about 34 million fans. Finally, with its 7.4million subscribers, FIFA TV is the most popular YouTube channel.
