UK Trade & Investment (UKTI) West Midlands has launched a new, free service for businesses that are planning to export their goods and services for the first time. The Export Essentials masterclasses have been designed to help companies develop their export strategy and to understand the fundamental principles of international trade.

A total of 12 day-long masterclasses have been organised across the region, which comprises of the Black Country, Birmingham, Coventry & Warwickshire, Herefordshire & Worcestershire, Shropshire and Staffordshire, enabling businesses to attend the most convenient session.

The tailored sessions will enable would-be exporters to work with UKTI advisers, work on the planning process, and cover areas such as market research, market selection, routes to market, communication and intellectual property protection.

Other topics that will be covered include effective marketing planning, shipping and documentation, export finance and getting paid.

Christine Hamilton, interim director of UKTI West Midlands, said:

“This new masterclass is ideal for any business that hasn’t yet started to export but wants to explore the possibilities of taking their goods and services overseas.

“We offer a range of support to companies across the West Midlands region, from micro businesses to large organisations, and have the expertise to help with every step of the process, so I would urge anyone thinking of following their dreams of exporting to take advantage of the free masterclass.”

The next four masterclasses are taking place across the region:

Tuesday, 2 August – 09:00-16:30, Staffordshire Chambers of Commerce - Chamber House Festival Park, Stoke On Trent.

Tuesday, 20 September – 09:00-16:30, Technocentre - Coventry University Techonology Park Puma Way, Coventry.

Tuesday, 27 September – 09:00-16:30, NMC Venue - National Metal Forming Centre 47 Birmingham Road, West Bromwich.

Tuesday, 4 October – 09:00-16:30, Birmingham Chamber of Commerce - 75 Harborne Road, Birmingham.

For details of all the masterclasses contact the West Midlands International Trade Hotline on This email address is being protected from spambots. You need JavaScript enabled to view it. or +44(0) 121 405 4520.