Song aims to communicate that supporting England this summer doesn’t have to cost a fortune. They've become almost as synonymous with major tournaments as German efficiency and England going out on penalties, but this year's first unofficial tournament song aims to strike a very different note.
Commissioned by discount site MyVoucherCodes.co.uk, the new song, ‘Gonna Win The Euros’ by The 1966 was written, filmed and produced on a budget of £19.66 – reflecting that, whilst supporting England may break your heart, it doesn't have to break the bank. The video is to promote MyVoucherCodes’ tournament saving offers this summer - ranging from cheap hotels and discount kits through to takeaway options, cut price sportswear and more.
The upbeat indie track and video was written and produced by the School of Communications Arts in 24 hours and aims to ramp up the pre-tournament optimism of England fans. Featuring 'Gary Lineker' in his pants, as well as recreating famous England moments using finger puppets, the amusing video compliments the infectious song and looks set to raid the charts as the pre-Euros excitement builds.
The song has been released on iTunes and Spotify and is available to buy at £0.59. All proceeds will be donated to music therapy charity, Nordoff Robbins. Chris Reilly, General Manager of MyVoucherCodes.co.uk added;
"From the Spice Girls to New Order, Ant and Dec to Dizzee Rascal, the pre-tournament songs have been big budget affairs with huge names and artists trying to make their own piece of football history. Hopefully this song shows that you don't need big budgets to show your support for England, it's a song made by football fans for football fans, rather than capitalising on them.
"With travel companies raising prices for fans travelling to the Euros, sports retailers providing more new kits to buy and countless opportunities to get yourself down the pub, supporting England this summer could be very expensive. With numerous discounts ranging from cheaper hotel bookings, restaurant deals, takeaway options and money saving sport offers – we can help bring the cost of supporting the Three Lions down."
This is the second collaboration between the School of Communication Arts and MyVoucherCodes.co.uk after their discount version of the John Lewis advert – produced in seven hours with £700 – stormed the internet to became as popular as the original, which took seven months and £7million to make.
Disclaimer: This song has no official affiliation with the European Championships, the England Football team or any of its sponsors. All proceeds from the song until July 11th 2016 will be donated to Nordoff Robbins, a charity that provides music therapy to adults and children suffering from a variety of injuries and disabilities.
