Colors: Green Color
Colors: Green Color

The countdown to the 25th anniversary of National Doughnut Week is well underway as National Doughnut Week is taking place 7th -14th May.  You can get involved and help raise funds in a number of different ways for The Children’s Trust, the UK’s leading charity for children with brain injury.

From fermented Kombucha tea and naturally flavoured ice cream to vegetable crisps and Greek honey, the trade-only exhibition, which attracts more than 1,000 visitors each year, promises to give food and drink buyers a first-glimpse of many innovative products that have never before been seen at a trade show, helping them explore new ideas and refresh their offering. 

A Norfolk couple have launched an ultra-premium vodka that is set to shake up the spirits market. Forget ice, orange juice or Coke. Wild Knight® Ultra-Premium English vodka is so pure that masking the flavour with mixers would be a crime. Aimed at the discerning drinker and pitting itself against the very best spirits on the market, a sip of Wild Knight will change your opinion of vodka forever.

McVitie's Ginger Nuts are back on sale, almost exactly four months after the site was affected by the floods in Northern England last year. Household favourites including McVitie's Ginger Nuts, Custard Creams and Bourbons, along with a number of other products under the McVitie's, Jacob's, Carr's and Crawford's brands, will be returning to supermarket shelves across the UK.

Waitrose is to launch a major campaign taking customers beyond the barn door to real farms, giving customers the chance to see first-hand where their food comes from. The campaign kicks off with a series of TV adverts which will be filmed on the same day of broadcast. The unprecedented short timescales between filming and screening will give the advert immediacy and authenticity.

One in five Britons now experience a food intolerance* and while many are using technology to help them manage their diet, until now there’s never been a single app dedicated to offering food options for those who deal with intolerances. From April 2016, the new Spoon Guru app, initially available for iOS (iPad, iPhone) will offer the most comprehensive choice of ingredients, products and recipes for those living with multiple allergies, food intolerances or unique dietary preferences.