West Midlands ‘Foodie’ parents losing the lunchbox love
Bloggers have sparked the rise of foodie parents – but the love for the humble lunchbox has been left behind. According to research by Hartley’s Jelly, over a quarter of parents in the West Midlands describe themselves as ‘foodies,’ yet 78% of parents don’t enjoy making up lunchboxes. Inspiration is now all around at a click of a button – with over a quarter of parents in the West Midlands following food trends and 1 in 5 have an interest in food.