Parents in West Midlands encouraged to Be Food Smart with launch of new Change4Life campaign
Public Health England’s new campaign is encouraging parents in the West Midlands region to ‘Be Food Smart’ and take control of their children’s diets. This follows findings that children consume half the daily recommended sugar intake before the morning school bell rings. Children in England consume more than 11g of sugar at breakfast time alone, almost 3 sugar cubes. The recommended daily maximum is no more than 5 cubes of sugar for 4- to 6-year-olds and no more than 6 cubes for 7- to 10-year-olds per day.