The future top destination for wellness tourism is Saudi Arabia
The Future Hospitality Summit, hosted in Riyadh, returned to Saudi Arabia after an sold-out event in 2022.
The conference program included tracks from the Saudi Arabian Hospitality Investment Conference (SHIC), Global Restaurant Investment Forum (GRIF) with a continued focus on sustainability, innovation, startups and human capital development. It has been a very good occasion to discuss on the untapped opportunities that Saudi Arabia has to offer, especially when it comes to the global wellness sector, worth $800 billion in 2022.