Tenerife Tourism Corporation Extends Big Warm Hug to the UK Through Latest Campaign
The Tenerife Tourism Corporation has today announced the launch of its #bigwarmhug campaign to communicate to all British residents that the people of Tenerife are on their side no matter what happens with regards to the United Kingdom's status in the EU. Reaching out to both consumers and the travel trade, the campaign will be primarily promoted via social media channels and will see the local people of Tenerife offering a “big warm hug” to British tourists already on the island, as well as encouraging British residents to engage in the good feeling campaign.