People from West Midlands least likely to book holidays early and run risk of missing out on bargains
In the traditionally busy sales period of January and February, people from the West Midlands are running the risk of missing out on holiday deals, such as low deposits, big discounts and free child places. New research by ABTA, The Travel Association, has shown that people in the West Midlands are less likely than the rest of the country to book holidays early. Only 20% of people booked earlier in 2015 than they did the previous year, compared to 29% nationally.