As the 2023 Atlantic hurricane season got off to a busy start, key stakeholders in the Caribbean tourism sector convened a virtual forum, placing a spotlight on the pivotal role of effective, strategic crisis communications when responding to, and recovering from, natural and manmade disasters.
During the forum, hosted by the Caribbean Tourism Organisation (CTO) and the Caribbean Hotel and Tourism Association (CHTA), the consensus was clear: collaboration across regional, national and community levels, paired with efficient, proactive communications, forms the backbone of successful crisis management and resilience in the tourism sector.