London fashionistas were in shock as they discovered the trendy threads of one showgoer’s came straight from the aisles of Poundland.


The discount retailer’s fashion brand partnered with professional prankster, Zac Alsop to get PEP&CO seen by the most influential names in fashion – and it was all caught on camera.

The fashionable fella was decked out in Britain’s fastest growing fashion brand, PEP&CO, from the brand’s SS18 collection, and was strutting his stuff through London Fashion Week shows and events turning heads as he went.


Over the week, Zac infiltrated the Toga show, BFC Showspace, Designer Showspace and the highly anticipated Burberry Show, kitted out in top to toe PEP&CO.


Here he rubbed shoulders with fashionistas and chalked up compliments for his outfit which featured items such as a £2 all cotton T-shirt, £9 jeans and £9 trainers.


Whilst at the show, Zac also managed to fulfil the dream of every fashion up -and-comer by going backstage, walking the catwalk and partying with the most stylish people in the UK.


Everyone was keen to know who Zac was wearing with people complimenting the material, detail and acknowledging that PEP&CO really is the next big thing!