AD's enterprising growth strategy will see the agency build on this continued expansion, investing in companies across the UK that have synergy with AD's offering and mission to create cutting-edge digital campaigns and solutions.
Strategic digital agency We are AD has announced the acquisition of Manchester-based digital marketing firm Fluid Creativity.
The expansion comes hot on the heels of the launch of AD's US branch: We Are AD Inc. following the successful win of US client Salt Lake Center for the Arts. AD now has three offices across the UK based in Glasgow, London and Manchester.
Established in 2001, Fluid Creativity was one of Manchester's first website design agencies and has worked with a range of top clients over the years, including Panasonic, American Soda and Manchester University.
Fluid Creativity complements and strengthens AD's track record in ecommerce, with their years of Magento experience and a strong digital marketing team. The new owners have already shown their commitment to invest in the local community and Manchester's digital ecosystem, with Fluid Creativity taking on headline sponsor for the 'City of Manchester Business Awards 2015' last month and becoming active 'Downtown in Business Manchester' members. In the coming months the agency will continue to support local events and grow its involvement in the community.
With plans to open a Manchester office by Q3 of 2015, this acquisition has allowed AD to exceed its original targets and build its presence in this digital hub.
“We've had our sights set on Manchester for a while now and are really excited to be part of the vibrant community there. We'll be investing in growing the team over the coming months and furthering the qualifications and skill-sets of existing employees,” said David Johnstone, Commercial Director at We are AD and Fluid Creativity.
“Fluid Creativity has developed a great track record in Magento web development in the past five years and we'll be helping the Manchester team reach certified developer status and certified solution specialist in the coming months,” concluded David.
AD has over 17 years' experience and currently has an international client base including EDF Energy Group, University of Southampton, The Young Vic, London Philharmonic Orchestra, Benromach and the BBC.