Africa Tourism Partners, a member of TravelMarketingNetwork has unveiled a dynamic line-up of renowned experts for its forthcoming Africa MICE Masterclass scheduled to take from 20 to 23 February 2018 at Emperors Palace, near O.R, Tambo Airport in Gauteng, South Africa.

This professional development course, which focuses on Africa‘s MICE industry practitioners, offers a comprehensive curriculum to be delivered by some of the world’s best in the MICE industry.  Led by Professor Ernie Heath, Emeritus Professor, University of Pretoria and Gillian Saunders, Deputy CEO of Grant Thornton, course faculty include Dirk Elzinga, Managing Director of Convention Industry Consultants; Esmare Steinhofel, ICCA’s Regional Director for Africa; Christelle Grohmann, Director at Grant Thornton; Martin Jansen Van Vuureen, Strategic Development and Planning Director at Grant Thornton; Prof Adesoji Adesugbe, Vice President of Abuja Chamber of Commerce, Nigeria; Miller Matola, CEO of Millvest and former CEO of Brand South Africa;  Karel Ooms, Founder and Owner of Strategies4Meetings Consultancy and Training in MICE, Belgium; and Nomasonto Ndlovu, CEO of Limpopo Tourism.

Being Africa’s first MICE industry masterclass, the course will be delivered through a blend of lectures, practical exercises, insightful presentations, case studies and discussions in a supportive learning environment. This approach will also enable participants to build valuable connections, share experiences and exchange ideas.

According to Kwakye Donkor, CEO of African Tourism Partners, the course offers an exceptional and unique learning and professional development opportunity for all participants. “It is an innovative approach for industry practitioners and destination marketing officials to enhance and refresh their skills sets and competencies in order to strategically and practically respond to key global trends”, he says. “Global meeting planners have a wide spectrum of global destinations to choose from when deciding where to host their next conference or business event. We therefore need to step up our game in marketing our convention centres, bureaux and destinations. If not, we will never secure our fair share of the global MICE market”, Donkor stresses.

The key focus areas include MICE sales processes, lead generation, bidding for mega events, building a performance dashboard and importantly, how to bring it all together. Both public and private sector stakeholder will benefit from this course as they will be equipped with the practical knowledge and skills needed to be successful in their jobs as business tourism practitioners.