The Antigua and Barbuda Tourism Authority (ABTA) has appointed Charmaine Browne-Spencer as Director of Tourism for the Latin America and the Caribbean (LAC) region.

Spencer will be responsible for growing market share and destination arrivals from these regions, by focusing on strengthening strategic partnerships with regional stakeholders, building airlift capacity into the destination, and continuing to improve the destination’s public relations and brand awareness.

 

Spencer has more than 10 years of experience working in the tourism industry and previously served as ABTA marketing manager, and marketing consultant for the Caribbean and Latin American markets.

“As our organization continues to adapt to meet the demands of the competitive tourism industry, we are delighted that we can harness the skills and talents of those on our team in newer roles,” said ABTA CEO Colin James. “We welcome Charmaine into this position and look forward to working with her for the further development of tourism in Antigua and Barbuda.”