Warwickshire County Cricket Club has signed a new partnership with Dragon Signs & Print to produce sponsorship branding within the Club's Edgbaston Stadium for its matches over the next three years.
Dragon, which is based in Cardiff, will become the Club's Official Stadium Signage Partner and will produce and fit sponsorship boards for commercial partners ahead of the coming season, when Edgbaston hosts the 3rd Investec Ashes Test Match, NatWest T20 Blast Finals Day and a Royal London ODI between England and New Zealand.
Gareth Roberts, Commercial Director at Warwickshire CCC, said: "Dragon has a proven record of working with leading sporting venues and its team demonstrated many innovative methods of transforming our branding opportunities for our commercial partners on match days at Edgbaston.
"With Edgbaston set to host some of the biggest matches in world cricket over the course of the partnership, the stadium presents a great opportunity to showcase a brand in front of an international audience. We're looking forward to working with Dragon and to helping our partners maximise these opportunities at Edgbaston."
Including the Major Match days, Edgbaston will host 49 days of cricket in the 2015 season.
Dragon, which is based in Cardiff, will become the Club's Official Stadium Signage Partner and will produce and fit sponsorship boards for commercial partners ahead of the coming season, when Edgbaston hosts the 3rd Investec Ashes Test Match, NatWest T20 Blast Finals Day and a Royal London ODI between England and New Zealand.
Gareth Roberts, Commercial Director at Warwickshire CCC, said: "Dragon has a proven record of working with leading sporting venues and its team demonstrated many innovative methods of transforming our branding opportunities for our commercial partners on match days at Edgbaston.
"With Edgbaston set to host some of the biggest matches in world cricket over the course of the partnership, the stadium presents a great opportunity to showcase a brand in front of an international audience. We're looking forward to working with Dragon and to helping our partners maximise these opportunities at Edgbaston."
Including the Major Match days, Edgbaston will host 49 days of cricket in the 2015 season.
Rhys Harrington Managing Director for Dragon Signs and Print commented: "We are delighted to be partnering with Edgbaston and are proud to be associated with such a world-class sporting venue.
"Work is already underway to scope the huge potential for corporate advertising and brand opportunities at the ground and to replicate the success of other large sporting venues we're currently working with."
