This is the fourth year of this annual two-week festival, which switched from May to October in 2020 due to Covid-19. Organisers, the Black Country Chamber of Commerce took the decision to keep the dates the same this year to allow more time for the possibility of in-person events to take place.
The autumn dates worked very well and the Festival still amassed 96 registered events and nearly 900 businesses were involved, despite some tiered restrictions being in place.
Corin Crane, chief executive of the Black Chamber of Commerce said, “We are thrilled to share the dates for this year’s Festival. It’s been a challenging time for everyone for a long while now. The Business Festival is an important part of our annual calendar and will give a real boost to our business community, as we hopefully edge out of this dip and re-mobilise again.
“This is historically an exciting two weeks for the Black Country with events of all descriptions taking place right across the region. We are looking to make some positive changes to the structure of the fortnight to make it accessible to all businesses and offer opportunities to develop lead and challenge. We were overwhelmed by the response from businesses last year in the peak of the pandemic so this year is certainly going to be something to look forward to.
“Of course, the Business Festival relies on support from organisations to make it happen and we would now like to hear from any companies that may wish to get involved and learn about the benefits that can be gained from being part of this longstanding, far-reaching business event.”
There are many advantages to partnering with the Business Festival. Brand positioning is one such benefit with a marketing reach that topped 161 million last year, and an audience that stretched locally, regionally and even internationally. There are also multiple opportunities to increase business leads and contacts as another example.