There was a relatively even split of in-person (44 percent) and digital (56 percent) events this year, which included an interesting mix of interactive webinars and workshops as well as exclusive tours and the return of the BCBF Golf Day. 

Nearly 70 percent of attendees had not been to a business event in the 12 months leading up to the BCBF, which is a great demonstration of how the Festival has been able to bring the local business community back together after a challenging period. Interestingly, around 30percent of attendees were from outside the region, which highlights how accessible digital events are, and the benefit they bring to the programme. 

James Thomas-Horton, Commercial Director at Casino36 said “Casino36 are delighted to have been part of the BCBF 2021 again this year. The Festival has once again showcased the best the region has to offer and we are proud to be part of that.”

Over 85percent of attendees said that the events they had attended had positively impacted their business. This is more important than ever, after the difficulties faced recently. Initiatives like the BCBF provide a great opportunity to encourage inward investment and economic growth in the region. 

Corin Crane, CEO of Black Country Chamber of Commerce reflected on the BCBF said: “This year’s festival was set in a backdrop of genuine business challenges around supply chains, energy costs and staff and customer safety and it has addressed all these issues through knowledge sharing, networking and a wide range of events.

“I couldn’t be more pleased with the way that businesses have once again risen to the challenge and run brilliant events across the area. Thanks to everyone who has been involved – you’ve been amazing.

“We’ll be back again next year – bigger, louder and with even more energy.” The BCBF will be returning in 2022, further information will be shared on the website.

The BCBF relies on sponsorship from organisations across the region. Black Country Chamber of Commerce, Talbots Law and Dudley Business First are Partners for 2021.There is further support from Festival sponsors Thomas Dudley, Walsall Council, Casino36, Sandwell Metropolitan Borough Council and Sandwell Business Ambassadors.