Last week, Choice Hotels International (NYSE: CHH) concluded its 68th Annual Convention in Las Vegas, NV, one of the largest to date.
Over the course of three days, Choice provided owners and operators with a roadmap on how together they will capitalize on their competitive position to capture the growing demand for travel. Choice announced the relaunch of Park Inn by Radisson and its strategic repositioning into the premium value space.
The company also reintroduced the SOAR program and reaffirmed its over twenty-year commitment to create hotel ownership opportunities for underrepresented entrepreneurs. Choice Hotels President and CEO Patrick Pacious with Premier Legacy Award winner Bob Patel of Omaha Hotels, Inc., and Choice's Chief Development Officer David Pepper at the 68th Annual Convention.
"This year's convention was about celebrating the new level of success that Choice and its franchisees have achieved together," said Choice Hotels President and CEO Patrick Pacious.
"I've never been more optimistic about our shared future. With our brands well positioned to capture even more of the growing travel demand, we have a tremendous opportunity in front of us." During the event, Choice awarded and celebrated the top-performing hotels through Choice's Premier Awards and the Best of Choice Awards, the company's most coveted accolades.
