China's stunning city of Hangzhou has already welcomed 1.3 million visitors between the months of January and May this year and expects to see many more travellers enter the city before the end of 2016 as a result of hosting the G20 Summit this September. According to the China National Tourism Administration, approximately 625,000 UK tourists visit China annually and, with this autumn's high-profile event further raising awareness of the city, Hangzhou Tourism Commission is expecting this figure to grow significantly from October onwards. The G20 Summit will take place from 4-5 September 2016 and will shine the spotlight on the host city that gained the moniker 'paradise on earth' by explorer Marco Polo. The city is also recognised as a centre for wealth and innovation and is dubbed the 'Silicon Valley of China,' making it an ideal destination for MICE events.
In preparation for the G20 Summit, the capital city of the Zhejiang province is investing in a series of trade and media partnerships in order to raise its profile in its three core European markets - the UK, France and Germany.
