Following much anticipation, Saturday 10 December saw the Grand Opening Party of Hard Rock Hotel Tenerife as it officially launched in the Canary Islands. Bringing the spirit of the 80s to Hard Rock Hotel Tenerife's open-air stage located next to a new stunning freshwater lagoon, the glam Grand Opening Party injected a dose of glitter, fluorescent colour, and disco classics to Tenerife's coastline in celebration of Europe's second Hard Rock Hotel.

A ten second countdown at sunset marked the start of the party as familiar faces from Hard Rock International and Palladium Hotel Group, Hard Rock's hotel partner in Tenerife, were introduced to the stage for the legendary 'guitar smash'. Following tradition with the launch of all Hard Rock Hotels and Casinos around the world, key figures in the development of the property, including Abel Matutes Juan, President of Grupo Empresas Matutes, his son Abel Matutes Prats, CEO of Palladium Hotel Group, Jon Lucas, EVP Hotel & Casino Operations at Hard Rock International, Alberto Bernabé and Carlos Alonso from the Tenerife government, and Ermitas Moreira from the Adeje city council smashed a guitar on stage to pay homage to the authentic rock rebels behind the Hard Rock brand.

Guests came from all over the island and the world to party at the Canary Islands' newest entertainment venue and included the well-known Spanish actress and fashion icon Paula Echevarria. Party goers got into the spirit with mullets, shoulder pads and big hair styles to reflect the eighties era, while others came dressed up as their favourite eighties icons, including Madonna, Boy George and Freddie Mercury.