The Hospitality Sales & Marketing Association International (HSMAI) will honor the San Francisco Travel Association with a Gold Adrian Award for the redesign of their website,,  in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition. This year's contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by distinguished executives from all sectors of the industry.

“We completely redesigned our website a little more than a year ago and have continued to make changes and enhancements.  Our team is constantly finding new ways to be more visually appealing and inspiring and to use responsive design to provide a truly interactive experience,” said Joe D'Alessandro, president and CEO of San Francisco Travel.  “Like the city we represent, our online destination never stops evolving and improving.  We are honored to have our work recognized by HSMAI,” he added.  

HSMAI will pay tribute to San Francisco Travel during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on Feb. 16, 2016.

“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We received an incredible number of outstanding Adrian Awards entries this year, and we are excited to recognize so many innovative companies that will undoubtedly continue to make an impact in the hospitality advertising, public relations and digital marketing industry.”

In addition to commending San Francisco Travel's award-winning work, the Gala and dinner reception honors lifetime achievement in travel/hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.  All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at