IMEX Frankfurt 2024 has opened its doors, signalling a robust recovery and growing confidence within the events industry.

Anticipating nearly 4,000 buyers this week, pre-event metrics indicate a significant increase over 2023, aligning with the optimism reflected in the latest MPI Outlook survey, where 76% of respondents foresee favourable conditions in the coming year. This year's IMEX boasts a diverse international presence.

European suppliers lead the show floor, closely followed by increased participation from Asia, including Japan presenting its largest delegation ever. Notably, Africa, led by Rwanda celebrating a decade of substantial growth in its business events sector, marks a significant presence.

North America has expanded its footprint, with notable increases from Canadian and U.S. exhibitors, alongside the debut of the Brand USA pavilion. Major hotel groups showcase their portfolios, with newcomers Sonder and Langham joining industry giants like Accor, Hilton, and Marriott.

IHG notably doubles its presence in Germany, underlining the sector's vitality and readiness to cater to an international audience. With 40% of planners expecting larger attendee numbers, over 50,000 one-to-one meetings have been scheduled, reflecting high engagement and networking potential.

The majority of buyers hail from Europe, North America, and Asia, with strong representation from the agency sector. IMEX Frankfurt 2024 offers a comprehensive learning program, with over 200 sessions balancing essential industry knowledge with personal development topics, ensuring attendees gain both hard skills and personal insights.

he integration of blue dot navigation in the IMEX app simplifies onsite movement, enhancing the attendee experience. Sustainability remains central, with initiatives like a partnership with Cloverly to offset travel emissions and the Better Stands Initiative promoting more sustainable exhibit practices.

Carina Bauer, CEO of the IMEX Group, emphasizes the industry's resilience and the importance of transformative impact. "The business momentum we've seen going into the show has been remarkable," says Bauer.

"This week, we're not only focusing on immediate business opportunities but also on creating a lasting impact for all attendees and the broader community." IMEX Frankfurt 2024 showcases the dynamic evolution and enduring resilience of the global events industry.

With its diverse international participation, focus on sustainable practices, and commitment to impactful outcomes, IMEX Frankfurt remains a pivotal platform for fostering global connections and driving the industry forward.