Anyone who has taken the BeanBoozled Challenge knows in  an unhappy instance that they are chewing a weird and wild flavour like Canned Dog Food or Rotten Egg. Their reactions are almost uncontrollable. Smiles turn upside down, noses wrinkle, and eyes squint in a combination of disbelief and disapproval. Jelly Belly Candy Company invites fans of the popular BeanBoozled line in the U.S., Canada and the U.K. to share those reactions on Instagram with the hashtag #BeanBoozledContest as part of the new Faces of BeanBoozled Contest. The grand prize winner will win $5,000 (USD) and his or her Instagram photo on BeanBoozled® jelly bean bags.

Fans have until September 18 to enter by uploading their photos to Instagram with the contest hashtag. All photos will appear in a photo gallery on Finalists will be revealed on the gallery on September 22, and fans will begin voting for their favorite BeanBoozled faces. Voters have a chance to win other sweepstakes prizes, including BeanBoozled prize packages and other fun items. Voting ends on October 9 with the winner announced on October 19, and new bags with the winner's face are scheduled to hit store shelves in 2016.