Jaguar Land Rover (JLR) have announced that their luxury Jaguar brand will be entirely electric by 2025, with the carmaker set to launch e-models of its entire line-up by 2030. As it joined a global race to develop zero-emission vehicles, JLR, owned by India's Tata Motors, said its Land Rover brand will launch six pure electric models over the next five years, with the first one coming in 2024.
As it faces the challenge making the transition to electric vehicles - as many other carmakers are – as it seeks to retaining the ideals of a luxury combustion engine model, JLR said it will keep all three of its British plants open as it electrifies its range. Chief Executive Thierry Bollore said: "It's time to re-imagine the next chapter for both brands."
Known for its iconic, high-performance E-Type model in the 1960s and 1970s, JLR said its electric plans for Jaguar would be centred at its Solihull plant, but dropped plans to build the XJ, the brand's flagship full-size car, at its Castle Bromwich facility in the West Midlands, England. Bollore said the Castle Bromwich plant would focus instead on "non-production" activities in the long term. He provided few details.
JLR said it will spend around £2.5 billion ($3.5 billion) on electrification technologies annually and the development of connected vehicle services. Luxury car brand Bentley Motors, owned by Volkswagen, said its model range will be fully electric by 2030, and last month General Motors Co said it aimed to have a zero-emission line-up by 2035.
