Green Globe, Ltd., owner of the Green Globe brand and licensee of all Green Globe programs worldwide, has appointed Juergen Steinmetz to its advisory board.
Juergen Steinmetz is the founder, publisher, and CEO of the TravelNewsGroup, which owns 11 publications. The brand will align with eTurboNews to distribute information about its activities to the travel and tourism industry, and partner with the World Tourism Network.
Steinmetz is the Founder and Chairman of the World Tourism Network (WTN), a global association that emerged out of the Rebuilding.travel discussion in 2020. WTN has members in 133 countries.
Juergen Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany, beginning as a tour guide travel agent, tour operator, DMC, and marketing professional. Mr. Steinmetz is also CEO of TravelMarketingNetwork, which specializes in travel and tourism marketing representation and consulting.
In 2018, he was the founding member and first Chairman of the African Tourism Board. His experiences include working and collaborating with various national tourism offices, ministries of tourism, and non-governmental organisations, as well as private and non-profit organizations.
He was involved in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. He brings superb networking skills, strong leadership, excellent communication, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation.
Steinmetz is also a good team player whose major strengths are his vast knowledge of travel and tourism from the point of view of a successful private enterprise owner. Steven R. Peacock, Managing Director of Green Globe Ltd., said: “Juergen provides not only successful business leadership experience but also a thorough knowledge of current travel and tourism industry practices and trends.
“His perspective will be invaluable to our Advisory Board as we expand uses of the brand in all sectors.” Juergen Steinmetz added: “I am excited to be aligned with the Green Globe brand.
“In today’s world of climate change, sustainability is not only a hot topic but needs action by anyone in our sector. Aligning the work of Green Globe and World Tourism Network is a small step forward to confronting global challenges and a responsibility to the next generations to come.”
