GreenSquareAccord, one of England’s largest housing and care providers has appointed Maxine Espley MBE into the new post of Chief Operating Officer (COO). She will be leading a joined-up operations function which will provide services for more than 54,000 housing customers across central and south west England, covering 25,000 homes, and within more than 100 care and support services.


As COO Maxine will oversee the delivery of the services within the Operations Directorate at GreenSqaureAccord including repairs and maintenance, customer service, homes and communities, asset management and all care and support services. She brings over 30 years of senior operational experience across housing, health and care and an in-depth knowledge of GreenSqaureAccord with her into this crucial new role. 

Maxine says: “I am delighted to have been appointed as the Chief Operating Officer. I have spent my whole career, including my time at GreenSquareAccord, striving to deliver high quality and customer-focused services and I carry this same ambition and determination into my new role. I am looking forward to working with our many passionate and committed colleagues, our customer panel and our stakeholders to ensure we continue to improve our services and deliver the very best we can for our customers.” 

Chief Executive at GreenSquareAccord Ruth Cooke adds: “I am pleased to confirm that Maxine Espley will be stepping into our Chief Operating Officer role. We believe it is more important than ever to bring colleagues in our crucial operational functions together to ensure we can continue to improve the quality of services for our customers.

“Maxine brings more than three decades of operational experience across the housing, health and care sectors and a huge breadth of knowledge of our business to this new post. She also has a track record of delivering transformational change in complex organisations and I am confident she will deliver positive outcomes for both our customers and colleagues.”

Maxine spent 10 years of her early career in housing before returning to the sector again in 2015 to take up the role of Executive Director of Care and Support at GreenSquareAccord. She also spent 12 years as an Executive Director in the NHS. During her time at the NHS, Maxine worked in large complex organisations delivering acute, community and mental health services, where she led operational delivery, strategy, growth, service transformation and contracting.

As a Board member of the National Care Forum, a member of the National Housing Federation Health and Housing Group and a Board Director for the Black Country Local Enterprise Partnership, Maxine is a well-established voice within the housing and care and support service sectors. In 2022, she was awarded an MBE in the Queen’s New Year Honours list for services to health and social care.