LIV Golf has announced Scott O’Neil as new Chief Executive Officer of the company, effective immediately.

O’Neil will drive the strategic vision, business operations, and global growth for the league, its 13 teams and roster of world-class golfers, and its efforts to drive positive impact. Greg Norman, who has been instrumental to the launch of LIV Golf as its first CEO and Commissioner, will hand off day-to-day management but will remain involved with LIV Golf.

O’Neil’s appointment represents the reach of LIV Golf’s early success and positions the league for the next phase of sustained growth as it remains focused on modernizing and supercharging the sport with a first-of-its-kind team competition and experience for the next generation golf fan around the world. “On behalf of the Board of Directors, we welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years,” said LIV Golf Board Chair Yasir Al-Rumayyan.

“Scott has the passion, the tenacity, and the vision to continue leveraging LIV Golf’s position as a pre-eminent, global sports and entertainment company and to lead our amazing teams and players for years to come. When we launched LIV Golf, there was no one that made more sense to lead the organization other than Greg Norman.

“I thank him for everything he has done to establish, launch and grow our league. He has been instrumental to LIV’s success.” Prior to being named CEO of LIV Golf, O’Neil served as CEO of Merlin Entertainments, responsible for overseeing the business operations and global growth across its 140+ attractions in 23 countries.

Before Merlin, O’Neil served as CEO for Harris Blitzer Sports & Entertainment (HBSE), a portfolio of professional sports, entertainment, and investment properties, where he oversaw more than $2 billion of growth in enterprise value centred on bringing innovation to the industry. O’Neil has more than 25 years of experience in leading and managing global sports and entertainment brands.

With a reputation for innovation, strategic and global brand development and partnerships, and a passion for culture and talent development, O’Neil has stewarded some of the sports and entertainment industry’s most renowned and iconic brands and properties, including the NBA’s New York Knicks and Philadelphia 76ers, the NFL’s Philadelphia Eagles, the NHL’s New York Rangers and New Jersey Devils, and the internationally ranked sports and entertainment arenas, Madison Square Garden and Prudential Centre.

“I couldn’t be prouder of what we’ve accomplished or more pleased with where the league stands today,” says LIV Chair, Yasir Al-Rumayyan.” I’m excited to pass the baton of day-to-day management and continue to help do what I can to grow LIV Golf.