The hugely talented London band 'Saloon Star' will headline their first ever Beach festival, 'Loving the Beach Festival', taking place at Blackpool Sands, Devon, on Saturday 8th July.

Michael Smith, co-owner of The Venus Company, comments: “We have toyed with the idea of a beach festival for many years, because Blackpool Sands is an ideal venue. We have been extremely fortunate to have secured 'Saloon Star' as well as two superb local bands, 'Mafia 4' and 'Three Bags Full.”  Michael continues: 'Loving the Beach Festival is perfect for all the family and, as well as a wide repertoire of music, there will also be lots of other entertainment.”  Tickets must be bought in advance and are available from Eventbrite, simply search for Venus Loving the Beach Festival.

'Saloon Star' plays everything from swing and country to blues, funk, reggae and pop with some rock thrown in for good measure. They will be hitting the stage for the first of their three sets at 5pm by which time the crowd will be well and truly in the party spirit, having already enjoyed the sounds of 'Mafia 4' and 'Three Bags Full'.

The music sets run from 12 noon until 11pm but the festival runs all day, with food available from 8.30am until 8pm and a host of activities throughout the day to keep the whole family entertained. Those wanting to enjoy the 'royal treatment' can snap up one of the limited number of VIP tickets currently available and add a fabulous 3-course menu of locally sourced produce to their experience.

All the festival goers will be able to enjoy one of Britain's most beautiful beaches as well as delicious local food and drink available from Venus café and takeaway* and the Bays Brewery drinks tent. Children will love the traditional Punch & Judy shows and treasure hunts and demos from charities supporting the event: RNLI, Areas of Outstanding Natural Beauty, Marine Conservation Society and the Devon Wildlife Trust.