The official signing ceremony of the Maldives Marketing and Public Relations Corporation (MMPRC) Photography Ambassador Program took place at Visit Maldives Head Office in Male..

The MMPRC Photography Ambassador Program was created to provide a new platform for established and upcoming local photographers with an opportunity to be recognised on an international level and therefore venture into new international tourism domains. It is an initiative designed to enhance the local photography industry and to help create future job opportunities for local photographers within the Maldives tourism industry.

The photographers who take part in the ambassador programme will work closely with MMPRC to promote the destination “Maldives…the sunny side of life”, enhancing the official social media channels of MMPRC as well as recording events such as World Travel Market and ITB Berlin.

The ceremony was attended by Mr Hussain Lirar, Deputy Minister of Tourism, Mr Haris Mohamed, Acting Managing Director of MMPRC, senior representatives of MMPRC and the Ministry of Tourism as well as the MMPRC Photography Ambassadors.