According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, public opinion divided evenly on the role of media in Pakistan; 50% say media has a negative impact, while 50% say media provides true facts and creates awareness among the public.

A nationally representative sample of men and women from across the four provinces was asked, “Some people think that media is not playing its proper role and is putting a negative impact on peoples thinking, while some think that media provides true facts to the people and creates awareness. What is your opinion?” In response to this question, 50% said media puts a negative impact on peoples thinking, while 50% said media provides true facts and creates awareness.