Red Roof, a renowned leader in the economy lodging sector, continues to bolster its brand by opening two newly constructed properties, marking significant growth and reaffirming its commitment to value and quality.
The company recently celebrated the opening of its 700th hotel, the Red Roof PLUS+ in Jamaica, New York, and the debut of a new prototype, HomeTowne Studios by Red Roof® Tampa - Airport, in Tampa, Florida. These new builds reflect the increasing demand for affordable, high-quality accommodations and Red Roof's ongoing investment in enhancing guest experiences.
The 700th property in Red Roof’s portfolio, the 86-room Red Roof PLUS+ in Jamaica, N.Y., brings a new level of comfort and convenience to travellers. Located just four miles from JFK International Airport, this newly built hotel offers 100% smoke free rooms equipped with flat-screen TVs, microwaves, mini-refrigerators, and in-room coffee makers.
Guests opting for PREMIUM rooms can enjoy additional amenities such as a snack box, a larger TV with over 36 HD channels, upgraded bedding, and spa-inspired bathrooms. This family and pet-friendly hotel is also ideally situated near major Queens attractions like Resorts World Casino, the USTA Billie Jean King National Tennis Centre, and Citi Field.
Meanwhile, in Tampa, Florida, the HomeTowne Studios by Red Roof Tampa - Airport marks the first property to feature Red Roof's new prototype for extended-stay accommodations. Owned by Vijay Patel, CEO of Dhruv Development, the property offers 124 spacious suites designed for longer stays, featuring kitchenettes with refrigerators and microwaves, in-room high-speed Wi-Fi, HDTVs, and ample storage.
This new model, introduced in 2021, focuses on updated room aesthetics and enhanced operational efficiency, catering to the needs of both guests and franchisees. Red Roof President Zack Gharib emphasized the importance of these openings, stating: "This is a critically important time for our brand as we evolve to meet changing needs and expectations of our franchisees and guests.
“There is continued demand for Red Roof, and these two new property openings demonstrate our commitment to elevate the brand and create a consistent experience and great value." With an investment of over $20 million, the Red Roof PLUS+ Jamaica offers numerous amenities such as free Verified Wi-Fi, a business centre, complimentary continental breakfast, and free parking, making it a top choice for budget-conscious travellers.
The recent expansions align with Red Roof's strategy to attract more travellers looking for value without compromising comfort. "Red Roof has become the economy choice for consumers who want clean, comfortable rooms and new properties with all the comforts of home," said Matthew Hostetler, Red Roof Chief Development Officer.
The company’s commitment to maintaining outstanding brand recognition and offering strong value propositions for franchisees and guests positions it well for continued growth in the economy lodging sector. To celebrate these milestones, Red Roof is offering special promotions for its RediRewards loyalty members.
During October, members can earn double RediPoints for stays at the Red Roof PLUS+ Jamaica, N.Y., and 1,000 bonus RediPoints per stay at the HomeTowne Studios by Red Roof Tampa - Airport. These promotions underscore Red Roof’s dedication to providing value-added benefits to its loyal customers while promoting its newest properties.
With these new property openings, Red Roof continues to demonstrate its commitment to growth and innovation in the economy lodging market. By investing in new builds and developing enhanced prototypes, the company is setting the stage for future expansion, ensuring it remains a top choice for travellers seeking affordability, comfort, and convenience.
