As travellers look ahead this year, Riviera Travel is responding directly to what holidaymakers now say matters most: authentic experiences, deeper cultural connection and exploring the places that aren’t already all over their Instagram feed.

Riviera Travel’s “Spend Less. Experience More.” campaign isn’t just about offering 10% off, it’s about reframing how we holiday. After speaking extensively with customers, Riviera found that today’s travellers want less of the obvious and more of the unforgettable.

They want to feel genuinely immersed in local life, discover lesser-known towns and regions and enjoy thoughtfully curated experiences that go far beyond what they could organise alone. Riviera Travel is offering 10% off every 2026 holiday - yes, every single one - when booked before 16 February.

Every holiday includes expert Tour Managers or Cruise Directors, hand-picked hotels or ships, insightful excursions led by local guides, and Riviera’s unique Happiness Guarantee, if you’re not happy by day two, they’ll bring you home and refund you. “Travellers are craving more meaning from their time away - more culture, more connection, more stories they can’t get anywhere else,” says Will Sarson, Product Director at Riviera Travel.

“We’ve listened. Our new itineraries reflect what people have told us they want: real immersion, not just sightseeing. And with 10% off every holiday, we’re making those experiences more accessible than ever.”

Whether it’s sailing past hilltop castles on the Rhine, wandering Kyoto’s lantern-lit streets or discovering Sri Lanka beyond the well-trodden south, Riviera takes care of the details so travellers can focus on the joy of the journey. Riviera Travel is offering the biggest savings ever to tempt first-time guests to travel with them.

This offer is driven by the brand's confidence that guests will return time and time again, as more than 50% of guests choose to book with Riviera again, allowing them to spend less, experience more, and ensure 2026 is the year they see the world differently.

Popular Itineraries:

  • Douro, Porto & Salamanca River Cruise- 8 daysnow from £1999pp. Sail from Porto to Salamanca past terraced vineyards, medieval villages, and sunlit olive groves. Taste port wine, explore Castelo Rodrigo, wander Salamanca’s cathedrals, and unwind on deck as Portugal and Spain unfold around you.
  • Classical Spain Tour- 7 daysnow from £1069pp. Think Moorish palaces, flamenco in the streets, whitewashed villages perched above dramatic gorges, and evenings spent laughing over tapas and fino sherry.
  • Best of Japan Tour- 13 daysnow from £4699 pp. Marvel at neon-lit Tokyo streets, serene temples in Kyoto, gliding past Mount Fuji on the Bullet Train, and quiet moments in Japanese gardens. Savour teppanyaki and sake, reflect at Hiroshima’s Peace Park, and watch the seasons paint the landscape in cherry-blossom pinks or autumnal reds.
  • Split, Zadar and Secrets of the North -8 daysnow from £1699pp Experience the treasures of Northern Croatia, seeing Split and Emperor Diocletian’s monumental palace, medieval Šibenik and Trogir and the natural waterfalls of Krka Valley National Park. As well as soaking up the history and culture, take a dip in the sea in the idyllic bays of the Adriatic. Cruise through the national park of the Kornati archipelago, and marvel at the sea organ of Dalmatia's ancient capital, Zadar.