European cities compete in smart and sustainable tourism
The European Commission launched the 2024 edition of the European Capital of Smart Tourism, as well as the European Green Pioneer of Smart Tourism competitions; calling for cities to submit their leading examples of smart and sustainable tourism practices in Europe.
Tourism is the EU’s third largest socio-economic activity, representing around 10% of the EU’s GDP. The sector plays a crucial role in generating growth and jobs, but still holds untapped potential – especially in the area of smart and sustainable tourism. Innovation, accessibility, and sustainability are the future of tourism, and the European Commission aims to keep European tourism ahead of the curve.