Panda Joy, an Oxfordshire based publisher of sustainable and eco-friendly greeting cards is excited to announce the launch of their 100% tree-free greeting card range, using bamboo and cotton linter as a source to eliminate the use of virgin trees to produce greeting cards. As such, Panda Joy is the latest addition to the UK’s £1.7 billion greetings card industry.
Panda Joy believe that sustainability and sharing Joyful moments can, and should, go hand-in-hand. Thus, want to contribute to healing the planet and its communities by creating lasting moments of happiness that don’t leave a trace on the Earth, encouraging everyone to live in harmony with the environment and its communities.
Panda Joy’s greeting cards are 100% tree-free, consisting of 75% bamboo, 25% cotton linter and 100% Joyfulnes, thus making them truly sustainable with the utmost guarantee that no trees are harmed in the making of the cards. Not many greeting card companies can say that, can they?
With its unique Joyful Panda character, each design showcases distinct personality, joyful illustrations and fun colour accents. Their unique aesthetic will make Christmas, birthdays, Valentines, Mother’s Day, Father’s Day, Birth announcements and much more Joyfuller, safe in the knowledge that you’re helping to save the planet at the same time.
In addition, Panda Joy is giving back to the planet and its communities by committing one third of profits to organisations and charities dedicated to their shared mission of making the world a better place. Every time a Panda Joy greeting card is purchased, a portion of the profits goes towards supporting environmental and social organisations. Currently the company supports, Micro Loan Foundation (www.microloanfoundation.org.uk), Lend with care (www.lendwithcare.org) and Ecologi (www.ecologi.com) in helping to preserve the planet and spreading joy to its communities.
The team behind Panda Joy, a minority and woman owned business, is the Ashiru Family, led by Birgit a mother-of-two. During the pandemic, they saw the ritual of sending greeting cards sky-rocket, a guaranteed way to ignite a moment of happiness, say thank you and still stay connected with loved ones.
But sending these cards has become something everyone almost takes for granted and we don’t ever really stop to think about the impact this relatively small action can have. More than 1 billion Christmas cards are thrown in the bin every year – and that’s just Christmas cards, not counting any other occasional cards.
To them, this didn’t seem like the right way to be spreading Joy.
They asked themselves as a family, “What can we do today to have a positive impact on the environment and its communities? Can we afford to do nothing? What kind of world do we want to leave to our children?” Along came Panda Joy, with a big vision and an even bigger mission. The family wanted to develop a product and an idea that would not just contribute to the preservation of the planet but also have a positive impact on the communities that live on the planet.
“From the outset we wanted our product and brand to be climate positive and community sustainable to allow people to share Joyful moments without the guilt of harming the environment”, said Birgit.
“Having learned that more that 33% of paper cards are actually not recycled in the UK, that it takes 5-15 years for paper to breakdown in landfill and that 1 billion+ Christmas cards are estimated to be burned or dumped in landfill every year, it seemed an obvious choice to create a sustainable greeting card product in order to make a difference. The concept will be developed from Christmas, Birthday and Thank you ranges to a much wider range of products for different occasions to share Joyful moments.
“Our brand motto, Naturally Sustainable, Naturally Joyfuller sums up what the brand stands for. We like the word Joyfuller, even if it's not one most people have used much – it dates back to Old English times, meaning 'more joyful.' Joyfuller has a much better ring to it, don't you think?”.
The UK is an important market for the greeting card industry with consumers spending £1.7 billion on greeting cards in 2020; a total of 708 million individual greeting cards bought in the year, not including Christmas card boxes and packs or packs of Easter cards according to the published UK Greeting Card Market Report 2021, commissioned by the GCA (Greeting Card Association).
“The majority of these cards are still not produced sustainably which in the long term is not good for our planet and its communities,” said, Birgit. “Now, with Panda Joy’s sustainable and eco-friendly greeting cards, customers can share Joyful moments Joyfuller without feeling guilty.”