The 29th of December will once again be the best day for Brits to re-sell any Christmas gifts that aren’t right for them and make self-improvement purchases ahead of the new year, according to data* by online marketplace eBay.

Christened ‘Boxing Up Day’, the 29th of December is the day each year when Brits pack up the Christmas gifts that haven’t quite hit the mark and list them for re-sale on eBay.

This modern-day Christmas tradition returns, as data** shows households across the UK are set to receive more than £850million worth of gifts that aren’t right for them. One in five of Brits stated that they would use the money they make from re-selling Christmas gifts to fund their new year goals,  with the average person set to spend £511*** in January on items including new clothes, DIY, hairstyles and fitness equipment.

The biggest motivator for these self-improvement purchase decisions is weight-loss (30%), followed by stress relief (12%) and making new friends (10%).

Between 9pm and 10pm on 29th of December is the best time to re-sell gifts on eBay as the online marketplace sees a peak in searches - one every eight seconds - as a third of Brits admit Christmas fatigue has set in and 81% said they are fully focused on the year ahead by this point in the festive break.

This year the analysts at eBay have trawled through all the data from 2016 to create a list of the best items to re-sell on the 29th of December, based on best sellers from last year between 27th – 30th December, that can support new projects:

  1. DVDs and blu-rays (30,404)
  2. Home Décor e.g lamps, vases and soft furnishings (18,062)
  3. DIY materials e.g. powertools (15,831)
  4. Mobile smart phones (15,312)
  5. Furniture e.g. sofas, coffee tables and chairs (11,250)
  6. Women’s Handbags (9,594)
  7. Appliances e.g. blenders, sandwich makers and electric steamers (9,496)
  8. Women’s Shoes (9,417)
  9. Men’s shoes (6,760)
  10. Women’s fragrances (3,144)

Eight out of ten of us believe that Christmas is the perfect time to declutter, making space by getting rid of stuff they no longer need, with one in three admitting it’s a cathartic exercise that leaves them feeling more positive about the year ahead.

With more than 23million buyers on eBay every month and last year Brits bought more than one million items on the site between 27 – 30 December at a rate of 173 products per minute, or three every second.

Will Weightman, Senior Director, Consumer Selling, eBay UK says, “The period between Christmas and the New Year is an incredibly busy listings period on the site. Normally at this time of year people are looking for ways to make a bit of extra cash and fund the things they want to do in the new year.”