As the winter season approaches, the Anguilla Tourist Board (ATB) is intensifying its efforts to promote the island and position her as the ultimate destination of choice for travellers seeking a blend of barefoot luxury and unique experiences.

Deputy Director of Tourism, Mrs. Chantelle Richardson and US Sales Representative, Mrs. Vivian Chambers embarked on a strategic Sales Mission within Florida, USA, a key source market for the island,  targeting key travel agencies, fostering partnerships, and expanding the network of wholesalers, travel advisors, and industry stakeholders. The Florida Sales Mission took place from November 12 – 17, 2023.

Anguilla, renowned for its pristine white-sand beaches, delectable cuisine and exclusive accommodations, is set to captivate both the luxury and mid-market segments. Deputy Director of Tourism, Mrs. Chantelle Richardson underscored the significance of this strategic approach, stating, “Anguilla’s tourism sector is a vital contributor to our economy. We are committed to showcasing the diverse offerings of our island, appealing to both the luxury and mid-market sectors.

“Our goal is to provide unique experiences and specialized services that set Anguilla apart as a must-visit destination.” The US Sales Missions, a cornerstone of the ATB’s marketing strategy, involved visits to key travel agencies such as Brickell Travel, Ultimate Jet Vacations, House of Travel, Boca Express, Mena Travel, Frosch, Eltee Travel, First in Services, Express Travel, and Unique Travel of Palm Beach. 

These initiatives provide a unique opportunity to strengthen existing relationships, forge new partnerships, and heighten awareness of Anguilla’s product offerings, advancements and new developments. “Anguilla is hot this winter, and we are determined to keep the momentum going,” declared US Sales Representative Vivian Chambers. 

“We are on the road to demonstrate our support and appreciation for our leading travel advisors and agencies, as nourishing these relationships is the key to our success.”