The British Basketball League gets underway this Friday and it is set to be the most thrilling season ever, as old rivalries are renewed, scores will be settled and the passionate fans will roar on their teams.

To celebrate the talent, culture and excitement around the league, the BBL and clubs have launched the “Know Our Name” campaign to ignite fans' passion ahead of the start of the new season.

After an incredible 21/22 season which saw domestic attendance records broken, the BBL are looking to continue the momentum by launching the beginning of another year of exhilarating basketball action.

With players from across the league striving to be hero figures both on the court and in their local communities, fans are set to support their sides up and down the country, as they strive for glory when the season comes to its traditional end at the play-off finals at London’s 02 Arena on Sunday May 14th 2023. With new signings making the move to the UK from Europe, American and fellow league rivals, the BBL and there is set to be some passionate and fiery match-ups throughout the season.

The BBL is one of the most culturally diverse league’s in the world, with 70% of its players hailing from BAME backgrounds (*Source: Sport England). Whilst the passion shines through on the court, the respect for the talent on show each week is clear to see from players, fans and coaches alike.