Birmingham based charity, Help Harry Help Others is joining forces with Birmingham City Football Club to launch a new fundraising appeal called Hero365, asking people to help ensure the charity’s Drop-in Cancer Centre can continue to support those in need.

The charity, which marks its 11th anniversary on Tuesday 26th September, will partner with the city’s Championship side. The club will dedicate tonight's home game fixture to Harry’s charity and encourage Blues’ loyal army of fans to get onboard and become a Hero365.

Harry Moseley captured the hearts of the nation when he raised over £750,000 for cancer research in the last two years of his life, before sadly passing away on 8th October 2011, aged just 11 years old. In 2012, Harry’s mom, Georgie Moseley, launched her son’s campaign, 'Help Harry Help Others' as a registered charity, structuring their work around where she knew more support was needed for families.

Georgie opened the Drop-in Cancer Centre in 2015 and it now helps 1200 adults and children affected by any type of cancer. With over 20 services offered, including emotional, practical and financial support, and no Government or NHS funding, the daily £850 running of the centre, is an expensive outlay for an independent charity.

The Hero365 Appeal is calling out for 365 people to raise £850 over 365 days, meaning each person will raise enough to fund one day's running of the Stechford based centre. If the fundraiser and fundraising goal is reached, one whole year of centre costs will be covered.

Working out to under £2.50 per day for each fundraiser, it’s less than a daily barista bought coffee or lunchtime supermarket sandwich. The dedicated Birmingham City match against QPR on Friday 22nd September, saw each fan being gifted with one of Harry’s famous beaded bracelets, raffles, auctions and a big screen takeover for the charity.

Georgie Moseley said: “This is a significant year for us as Help Harry Help Others enters its 11th year as a registered cancer charity. We lost Harry when he was 11, in 2011, so this means his charity has been established his lifetime over.

“The results of the Hero365 Appeal will provide a lifeline to those who need us most. The power of those 11 players on the pitch, and the awareness a club like Blues can help us achieve on a match day, is amazing.

“BCFC has always been a great supporter of Harry’s charity and we are forever thankful. We are a small independent charity that has been built through personal experience of cancer.

“We offer a unique service, at a home-from-home centre, accessible to adults and children affected by any type of cancer. Without funding, it is only through public support, and our own fundraising efforts that Harry’s great work lives on.”

Garry Cook, CEO at Birmingham City Football Club, said: “Our city is filled with incredible people achieving remarkable things, and the work carried out by Help Harry Help Others sums up the spirit of this region and our club. We are proud to work with such dedicated and selfless fundraisers.

“We are all part of an alliance. Brummies look after their own and we hope people from across the region get behind Georgie and her team’s latest campaign.”