30 is the age when people from the West Midlands finally know who they are and feel comfortable in their own skin – but their sense of identity starts to fade at 61, according to new research.

By 30 years of age, the typical West Midland resident will have refined their taste in music and they’ll have six close friends.

35 percent will have cultivated their TV and film preferences, while one quarter will have developed their tastes in literature. Nearly four in ten will know what their fashion preferences are and will also be at ease driving.

But 33 is the age people from the West Midlands will worry least about what other people think of them.

Despite this, they are concerned they will lose some sense of who they are by the age of 61.

Commissioned by My Nametags, manufacturer of durable stickers and iron-on labels for care homes, the research of 2,000 UK adults found that the biggest fears Brits have about growing old are losing their memories, feeling isolated or forgotten - with 74 percent fearing they’d become isolated if they were to ever move into a care home.

Two thirds of those polled are worried about close relatives one day living in a care home. Seven in 10 are concerned they would be forgotten by friends and family upon moving into a retirement home.

68 percent of people said they’d worry about losing some sense of self if they ever were to move into a care home - while 70 percent are worried they’d lose their possessions.

Lars B. Andersen, Managing Director, said: “For many of us, our sense of who we are – our tastes, preferences and opinions - takes time to develop so it’s understandable that the prospect of losing this is daunting. Particularly for the older generation of our population and those moving into a care home.

“Moving into residential care is a big life change and the thought that you might lose some part of yourself in the process doesn’t make it any easier. In addition to losing your identity, 70 percent of people are worried they might lose their possessions when moving into a care home which is a great concern! Our nametags help these residents maintain their sense of identity and keep hold of their treasured possessions which often hold lasting memories.”

Three quarters of those polled said their belongings reflect who they are as a person.

While 83 percent said they own items which have particular importance to them - including jewellery, photos and keepsakes.

Memories, family and sense of humour are among the things that form our identity according to those polled.

Friends, morals, hobbies and the place where you grow up are also among the factors that shape who we are.