More than a third (38 per cent) of people in the West Midlands throw away or forget an unsuitable gift that could help vulnerable children and young people, according to a new survey by Barnardo’s. However, a similar figure (35 per cent) gave them to a charity shop instead, reveals a poll by the UK’s leading children’s charity. The online research conducted by YouGov also found that musical socks were considered one of the least sought-after Christmas presents by nearly half of us (40 per cent), closely followed by a selfie stick or bathroom scales.

Barnardo’s is appealing to people to donate unsuitable gifts to its shops because money raised from their sale will help to transform the lives of the most vulnerable children, young people and families in the UK.

Barnardo’s regional director Hugh Sherriffe said: “Rather than throw presents away or stick them in a cupboard, people can support some of the UK’s disadvantaged children. 

“Please take any unsuitable gifts to our stores and enjoy a warm feeling knowing your kind act is helping a child that needs your help.”

As an extra bonus, people who donate their unsuitable Christmas gifts to Barnardo’s will be rewarded with a £10 ‘Re-Gift’ voucher to spend in store and online at High Street fashion retailer Evans. (1)

Barnardo’s has more than 720 retail stores in the UK which sell donated items including clothing, accessories, quality homeware, books, CDs and DVDs.