$2.6m reached in new funding for Maui
The Hawai‘i Tourism Authority (HTA) Board of Directors took decisive action at its monthly board meeting to approve $2.6 million in funding to launch the Maui Marketing Recovery Plan, which is centred around a new Mālama Maui campaign and prioritises rebuilding travel demand from the United States market to Maui in the wake of the devastating Lahaina wildfires.