Campari, MTV Base and 2Baba join forces for Africa’s new wave of culture creators with Passion Project
Africa is a cultural mega-force inspiring global trends with its unique flavours of music, fashion, film, art, and design. It’s also one of the biggest and most important growth markets in the world for Campari, an iconic global brand born from passion and the pursuit of celebrating and inspiring creativity, and with a long history of championing the arts.
To continue to grow a loyal following for their unique red spirit with a new generation across Africa, Campari is dedicating itself to playing a meaningful role in investing in, supporting and promoting a new wave of African creative talent.