Park Regis Birmingham – the new four-star luxury hotel in the heart of the city - has become Greater Birmingham Chambers of Commerce’s latest patron. The hotel, located at the former Auchinleck House at Five Ways, opened its doors in March following a £50m transformation. As well as offering 253 rooms, including a giant Presidential suite, Park Regis Birmingham boasts two restaurants, its 1565 Restaurant, Bar & Terrace, as well as its 16th floor Japanese eatery Rofuto. The hotel is also home to Shakina Urban Dry Spa, a gym and executive meeting and conference rooms.

The hotel is the first Park Regis to open in Europe and the 17th worldwide, putting Birmingham alongside cities such as Sydney, Singapore and Dubai.

In becoming a GBCC patron, Park Regis Birmingham joins some of the region’s most high-profile companies and brands – all of whom enjoy a bespoke relationship with the Chambers to suit their objectives.

Greater Birmingham Chambers of Commerce chief executive Paul Faulkner said: “We are delighted to welcome Park Regis Birmingham on board as our newest patron.

“There are lots of exciting new developments taking shape in Birmingham and the Park Regis has already proved to be a vibrant addition to the city.

“It is a major coup for Birmingham and the West Midlands region for such a prestigious hotel brand to choose the city as its first European destination.

“The Park Regis has been a particularly great addition to the Five Ways/Edgbaston area. There are many thriving businesses in this part of the city which now have a top class venue for food and events right on their doorstep – as we know ourselves being based just a few minutes away.”

Robin Ford, general manager at Park Regis Birmingham, said: “The Chamber is a valuable organisation for businesses in the city, and the success of our Premier membership was a deciding factor in becoming patrons.

“It’s important for a business like ours, which attracts visitors from across the world, to be an integral part of Birmingham’s professional community. Patronage with the Chambers will help us to further connect with the city and continue to reinforce our position as a key player in the accommodation, meetings and events market.”