Patients and staff are helping to raise awareness of the “brilliant” care at Birmingham’s John Taylor Hospice by starring in posters across the city. Five people who the hospice cares for, their families and members of staff appear in a new advertising campaign which launches Birmingham-wide this week. Day hospice visitor Cat Mackrill is among the models and says she was delighted to be asked to take part in the project.
Cat said: “I could never say no to anything that helps to promote John Taylor Hospice – they’ve been brilliant to me from the word go and I’d shout it from the rooftops if I could get up there. “I feel really proud to be able to give something back, it’s an honour really. John Taylor really gets it. They get me and that matters.” Led by the hospice’s Brand and Media Team, the promotional campaign captures a typical day in John Taylor’s Heart of the Hospice, which Cat visits once a week.
Head of brand and media Diane Parkes said: “Working with the people we care for, their families and our staff on this campaign has been a great experience. We’re touched to know that Cat has enjoyed taking part in the campaign. “There’s something really special about seeing the people we care for so directly involved in sharing our story because we can have no better ambassadors than the people who have experienced our care.”
Each of the posters feature photos of day hospice visitors, their families and staff taking part in activities at John Taylor along with the slogan ‘We believe end of life isn’t end of living’. Diane said: “At John Taylor Hospice we feel very strongly that end of life isn’t end of living – we’re here to make every moment matter for everyone we care for. We hope these fun photos and the message they carry will help us to raise awareness of hospice care for people across the city.”
The campaign features posters in bus shelters and on local trains. It also includes the back of two buses (a number 11 and a number 966) and two taxis. And people in Birmingham are being asked to let the John Taylor Hospice team know when they spot any of the adverts.
“Everyone can be part of the campaign by looking out for our posters, branded buses and taxis,” added Diane. “If you spot them, send us a picture via Facebook, Twitter or email at This email address is being protected from spambots. You need JavaScript enabled to view it. and we’ll give a prize to the best photo.”
Spot the dots – share your images of our advertising campaign from around the city and be in with the chance of winning a £20 M&S Gift Voucher.
The advertising campaign follows on from the recent Love Your Local Hospice initiative, a collaboration of 16 hospices across the region who divided the cost of a television advert to promote hospice care.
