One of the UK’s top independent Personal Lines Insurance Brokers has moved its Head Office and main customer contact centre into the City of Wolverhampton – delivering investment and jobs.

Established in 1999 by two local entrepreneurs, Mark Woods and Richard Dornan, Premium Choice specialises in providing car and commercial vehicle insurance solutions for over 100,000 customers and are rapidly growing in the market, offering home and leisure Insurance.

They have relocated from Fort Dunlop in Birmingham to Pendeford Business Park – investing over £750,000 in the refurbishment of Pendeford House.

Around 200 people are now employed at its new Wobaston Road site near to Junction 2 of the M54, with more than 15 per cent of the staff newly recruited from the City of Wolverhampton, thanks to support from the council’s enterprise team.

Richard Dornan, Premium Choice Managing Director (Underwriting and Business Development), said: “It’s an exciting time for Premium Choice. The new offices have been completely refurbished offering us the platform to grow our business and further develop our teams. The acquisition of the new building is the result of the company’s rapid growth and continual success.”

Mark Woods, Premium Choice Managing Director (Operations), added: “We are very unique in what we do and invest heavily in training our colleagues. Pendeford Business Park is perfectly located for us to capitalise on the talent that exists within the City of Wolverhampton and surrounding areas, and further develop knowledge and skills within the Financial Services Sector.

“Our business employs around 200 people and we have a proven track record of growth over the past 17 years. We continually look for great people to assist us in our journey, we always look for people who have a passion for learning and development and want to help deliver a great customer experience.

“The support that we have received, and continue to receive from City of Wolverhampton Council has been invaluable and was a real influencing factor in our decision to relocate to Wolverhampton.”

City of Wolverhampton Council Cabinet Member for City Economy, Councillor John Reynolds, said: “This is great news for the city and shows how the area around Junction 2 has become one of our core economic hubs.

“Regeneration in the city is being driven by £3.7 billion of investment either on site or in the pipeline - making us an attractive location for businesses like Premium Choice.

“Most importantly, its relocation is providing vital job opportunities for our residents.”