The month of September will be celebrated annually as National Americana Month, with Franklin, Tennessee, leading the way. The registrar of National Day Calendar selected Visit Franklin's proposal to declare September as National Americana Month out of over 30,000 submissions for national recognition in 2016. Communities across the nation are encouraged to join Franklin in celebrating all things Americana.

“With an incredible music scene, a Great American Main Street, and a community filled with amazing talent and character, Franklin, Tennessee perfectly embodies the spirit of Americana," said Ellie Westman Chin, Visit Franklin President & CEO. "It is often hard to put into a single word what makes Franklin and communities like it around the country such beloved places, but Americana is that word. When you think of Americana, you are taken back to simpler time."

Americana does not have a single definition. It means different things to different people. To many it is a sound, to some, it is a story while to others Americana describes the feeling or vibe you experience that takes you back to the roots of your culture. In its inaugural year, Franklin will build a pilot branding campaign model to celebrate all things that are quintessentially Americana which communities across the country can tailor to their unique local culture in the future.

Westman Chin added, "We look forward to celebrating an entire month of events that showcase why Franklin is indeed rooted in Americana, and being a leader in showcasing how other communities can highlight their unique Americana offerings."