The inauguration ceremony of the Coca-Cola sponsored, international standard Aquatic Center at the Lahore University of Management Sciences (LUMS) took place. Mr. Brian Smith, President Europe, Middle East and Africa (EMEA) Group and Mr. Zoran Vucinic, President Middle East and North Africa (MENA) of Coca-Cola Company, the chief guests at the event, along with other members of the organisation’s team, were welcomed at LUMS by Syed Babar Ali, Pro-Chancellor, Prof. Dr. S. Sohail H. Naqvi, Vice Chancellor, and Abdul Razak Dawood, Rector of LUMS.

After the inaugural ceremony, the attendees visited the grand Aquatic Center, a first ever FINA (Federation Internationale de Natation Amateur) approved indoor swimming facility, with an eight lane, 25-meter length, in a Pakistan based university.

Speaking at the occasion, Rizwan Ullah Khan, General Manager, The Coca-Cola Export Corporation, Pakistan and Afghanistan, said, “One of the most important pillars of Coca-Cola’s brand values includes the inculcation of an active lifestyle for our local communities. The establishment of Coca-Cola LUMS Aquatic Center is an example of how Corporate Partnerships like these can provide exponential benefits for the sustainability of our society.”

“We are proud that the Coca-Cola Aquatic Center will become certified for national and international water sports competitions and will serve as a centre stage for the University to develop teams for swimming, water polo and other aquatic sports. We are thankful to Coca-Cola for their support in establishing this facility,” commented Prof. Dr. S. Sohail H. Naqvi. The Aquatic Center will be operational this week and opening its doors to LUMS students, faculty, staff and alumni.

Coca-Cola has previously supported LUMS in a variety of ways which have included an Endowment Fund for the National Outreach Programme, to sponsor financially disadvantaged students. One such student, Sikander Wattoo, has gone on to graduate from the prestigious Carnegie Mellon University in USA, with the support of this Programme. The Coca-Cola Empower Lecture Series is also an initiative that has taken place at LUMS, aimed at empowering the youth of Pakistan through a series of lectures by inspiring speakers.