Louis Vuitton leading in the global pursuit of luxury
The latest luxury fashion market study revealed that Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton, is the world’s most popular luxury brand. Research analysed five different metrics including global searches, global website visits, social media following and engagement and revenue, to determine out of 100 of the most well-renowned and revered brands, which is the most popular.