A groundbreaking vegan poster campaign launched this month, with Go Vegan World ads now appearing on buses, taxis and billboards. Go Vegan World launched in the UK last June and their current campaign is targeting people for the New Year! The campaign directs viewers to research the issues for themselves by downloading the campaign’s Free Vegan Guide.
The ‘Go Vegan’ campaign features powerful, highly thought-provoking messages and the award winning advertising campaign is designed to encourage people to question the notion that humans are better than other animals; and to help them think seriously about the ethics of continuing to use animals as food, clothing, entertainment, and for research.
Through striking digital video and stills, the advertising will be targeting shoppers and city traffic across Birmingham on billboards, taxis and buses throughout January. The campaign is being run by the Eden Farm Animal Sanctuary and is part of an international campaign that is currently touring the UK, following a successful launch in Scotland. There is also a growing body of research that shows that a switch to a vegan lifestyle would also benefit the environment and human health and help alleviate world hunger.
“Most people are pleasantly surprised to find that it is easy and enjoyable to be vegan, especially when motivated by our deepest values of justice and fairness” says Higgins
